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01Opportunity · overview

Where additional revenue might start

Which demand already reaching us could become additional profitable work?Illustrative contractor case · no figures are given or implied

The working floor · where a request may wait

  1. IntakeOffice coordinatorUnowned
  2. RoutingCoordinator to estimatorWrong person
  3. CallbackEstimatorNo reply
  4. ScopeEstimator and property managerAwaiting scope
  5. Crew scheduleSchedulerWaiting for crew
Each tray marks a location and a reason. Every tray is drawn the same size: it shows where a request may wait, never how many. Each one is a hypothesis to confirm against existing records.

Stalls have locations and owners

A request can wait at intake, with the wrong estimator, after a promised callback or for scope. Naming where it waits tells you which person and handoff an investment would actually need to change.

A stall is a hypothesis

An unanswered request is not automatically a lost sale. The buyer may have chosen elsewhere, paused the project or never intended to proceed. Confirm that relevant demand actually stalls before funding a fix.

Test demand already reaching the business

Where relevant inquiries already arrive, tracing them can expose a specific investment opportunity. Check whether ownership, response or follow-through limits commercial progress, then compare that opportunity with other constraints before funding it.

Decision for your leadership teamWhich request type do we suspect stalls, and which existing record would confirm or refute it?

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